🔍
GET FOUND
Seasonal SEO — searches spike Oct–Mar and Jun–Aug
"AC service near me" SEO · "Heat pump installation" keywords · Google Business Profile with seasonal hours
📢
GET CALLED
Pre-season campaigns — 6 weeks before heat or cold strikes
Pre-season Google Ads · Video Ads showing installs and service calls · Lead generation with online quotes
📅
NEVER MISS ANYONE
High demand is concentrated — you need automated booking
Online booking for service calls · Quote follow-up automation · WhatsApp auto-reply during busy periods
🔄
KEEP THEM COMING BACK
Annual maintenance contracts = income all year, not just peak
Annual service plan upsells · Pre-season reactivation messages · Filter replacement reminders